Johannes van de Loo

SmartCom

Johannes van de Loo has been involved with individualized customer communication since he began studying print & media technology. Having worked as an innovation manager for several years, he now leads the consulting company SmartCom. As an individualization expert, he specializes in successfully integrating the tandem of programmatic printing and programmatic e-mailing into his customers' omni-channel marketing strategies. In doing so, he always keeps an eye on the added value for his customers and offers them customized solutions for sales optimization in dialog marketing.