Florian Gießmann

Florian Gießmann has navigated the challenging landscape of communication between brands and people, starting in the traditional dialogue marketing of the early 2000s. However, his passion for building and leading brands quickly turned him into a versatile professional in strategy, concept, and full thinking communication. As a consulting lead, he has led brands such as DIE ZEIT, Barclaycard, or TUI Cruises for many years. Insurance, in particular, has been a significant part of his focus for over 15 years. He has guided the Deutscher Ring through several repositionings with Signal Iduna and successfully turned brands like MaxCare and PetProtect into true success stories for ProSiebenSat.1. Building the brand while making the sales? With a genuine understanding of people's real needs, he and his "Soulmates" create communication that transforms 'low interest' to 'high involvement'.