Florian Gießmann

Florian Gießmann has navigated the challenging landscape of communication between brands and people, starting in the traditional dialogue marketing of the early 2000s. However, his passion for building and leading brands quickly turned him into a versatile professional in strategy, concept, and full thinking communication. As a consulting lead, he has led brands such as DIE ZEIT, Barclaycard, or TUI Cruises for many years. Insurance, in particular, has been a significant part of his focus for over 15 years. He has guided the Deutscher Ring through several repositionings with Signal Iduna and successfully turned brands like MaxCare, PetProtect or SaferYou into true success stories for ProSiebenSat.1. What drives him every day? How does a brand become much more relevant to its target audiences? How does communication truly capture people's attention? How can brands empower people? And grow stronger themselves in the process ...