Lena Derrix

As Marketing Manager at Boels Rental Germany GmbH, Lena Derrix is responsible for marketing activities in the DACH region. With over 840,000 items, Boels is one of the leading providers in the tool and machine rental sector and operates more than 725 branches in 18 countries. Her main task is to drive digitalization in B2B marketing, focusing on people, challenges and solutions. Her daily work covers a broad spectrum, from lead generation and marketing automation to innovative B2B campaigns. The variety of her activities is just as broad as Boels' extensive product range and diverse target groups. After completing her Master's degree in Media and Communication Management, Lena Derrix began her career in the media industry at the digital marketing company iq digital in Düsseldorf. She started there in media management and later worked in marketing for around five years. Since the beginning of 2023, she has been working as Marketing Manager for the Dutch company Boels.