Caroline Bulla

Caroline is Head of Digital and Channel Marketing at Hilti Deutschland AG with over 5 years of experience in the construction industry. Caroline specializes in digital marketing, especially automated marketing and social media in B2B, lead generation and change management for sales, as well as connecting online and offline. She uses this experience to establish the digital sales channel at Hilti Germany and to drive the digitalization of the business online but also offline (in sales) and to use existing customer information with the most appropriate message, in the best channel and at the right time.