Christian Bachem

Christian Bachem is the founder and owner of the strategy consultancy MARKENDIENST Berlin, which specializes in the development of data-driven marketing and media strategies. He has been supporting companies in a wide range of marketing management issues since 1995. His consulting activities focus on the development of sustainable marketing and media mix strategies as well as the verification of the performance, quality and impact of advertising communication. Markendienst's clients include leading retail companies, branded goods manufacturers and industrial groups. Christian has almost 30 years of experience in digital marketing. Through his many years of involvement as a consultant, author, speaker and member of various industry bodies (including agma, BVDW and IVW), he has played an active role in shaping the German online market and has gained recognition as a leading expert across all sectors. Volker Schütz, then editor-in-chief of the trade magazine "Horizont", stated in 2020: "No question: Christian Bachem, has been one of the most high-profile marketing specialists in this country for years." Christian’s personal milestones include: 1995 Supporting leading branded companies in setting up their first online marketing presences, including web analytics and entries in online directories 1997 Participation in the definition of the world's first online media currency (page impressions and visits) 2004 Founding of the Web Excellence Forum (WebXF), a globally unique benchmarking platform for the evaluation of digital communication with, among others, currently 13 DAX companies 2007 Developing a Europe-wide multichannel strategy for a publicly traded retail group 2010 Implementation of one of the first ad verification measurements in Germany 2016 Piloting of the first cross-genre advertising impact platform 2019 Development of a global ID platform for digital campaigns to be rolled out in more than 60 countries In addition, Christian held a professorship for business communication at the HTW Berlin for several years and has been active as a lecturer in executive education since the turn of the millennium – e.g. at the University of St. Gallen. He is also a sought-after moderator and keynote speaker at industry events in Germany and abroad.