Anna-Lena Mikoteit

Anna-Lena Mikoteit is Head of Digital & Social at the Bauer Media Group and leads the Sustainable Digital Advertising Lab at the German Digital Economy Association (BVDW). She has more than 15 years of experience in the international digital media industry and is an expert in digital transformation, product strategy and marketing. In her role as Head of Digital & Social at Bauer Media Group, she leads three cross-functional teams of product and marketing experts and is responsible for the digital monetization (advertising) of digital brands such as Cosmopolitan.de or TV Movie.de. Prior to that, she held various strategic positions for Bauer Media Group UK in London, including Octave Audio UK, a fast-scaling startup that monetizes digital audio through application of first-party-data. In her role as BVDW Lab Lead Sustainable Digital Advertising as well as active member of IAB Europe she is committed to the sustainable and ethical use of digital technologies and drives the development of national and international standards.