Falko Hartmann

Falko, the Managing Director of myClassico.com, the renowned online store of CLASSICO Textilhandels GmbH, is a visionary in the fashion premium segment. With multiple branches in Hamburg and Lübeck, CLASSICO Textilhandels GmbH is a multibrand retailer that has been successful in the digital realm since 2006. However, Falko’s expertise extends far beyond the online store. As the owner of Agency 20|10 (found at www.2010.de), Falko boasts an impressive 20 years of experience in the field of digital solutions and web projects. His passion lies in the digitalization of processes across all sales channels. Particularly, data-driven approaches in marketing fuel his enthusiasm, and he eagerly tackles the current challenges. By leveraging AI support, Falko opens up new opportunities for small and medium-sized e-commerce players. He recognizes that the foundation for targeted communication lies in the existing and qualitatively enriched customer data. Across all sales channels, he utilizes this information to deliver tailored messages and strengthen customer loyalty.