Julia Rast

Julia is a growth enablement and business development specialist with global experience. As a Senior Director Global Emerging Innovation, she leads the strategic rollout of emerging solutions - Gaming media and Digital Audio. In her role, she drives the development and incremental revenue growth, while providing competitive advantage for the business by turning solution opportunities into scalable approaches across GroupM’s agency brands. Julia's journey in the realm of advertising is marked by her exceptional proficiency in programmatic advertising operations. Leveraging her expertise, she has successfully introduced a plethora of solution propositions, such as Conversational Ads, the Nexus Arcade Dashboard and most recently Sonic – an audio reach planner. As an Inclusion board member at WPP NL, she devotes her energy to foster an inclusive workspace and educate on cultural awareness. In her advisory role she designs collaborative initiatives, consults the business, builds practical tools and provides best practices to advance Diversity, Equity and Inclusion throughout the organization. In recognition of her trailblazing efforts, Julia was awarded the Wires AdExchanger award for Ad Tech Rising Star and was named among the Management Today's Women 35 under 35.