Sergio Mutis-Schönewolf

Sergio works for SEAT SA as the Global Head of Media and Content Strategy for both CUPRA and SEAT brands. He has been involved with CUPRA since its launch six years ago, working as the Global Social Media Lead for both brands from the agency side. Currently, he is responsible for leading the global media strategy and implementing measurement frameworks and data infrastructure aiming for the most efficiency, and effectiveness of our media buying and creative execution. Sergio is passionate about engaging with the end-user through a distinctive and connected brand narrative, providing a delightful experience at every touchpoint fueled by data and creativity. He has a background in film and TV production and lives in Barcelona, which he considers one of the most inspiring cities in Europe.