11th & 12th March 2025 in Hamburg

Prof. Dr. Nadia Abou Nabout

Prof. Dr. Nadia Abou Nabout

Prof. Dr. Nadia Abou Nabout

Wirtschaftsuniversität Wien

Nadia holds a PhD in marketing from Goethe University Frankfurt (2012) and was a visiting researcher at the University of Maryland (2011) and Özyeğin University in Istanbul (2013). After a 2-year postdoc in Frankfurt, she accepted an offer from Technische Universität München to take on the tenure track professorship in Technology Marketing. She joined Vienna University of Economics and Business (WU) in fall 2014 and now heads the Institute for Interactive Marketing & Social Media (http://www.wu.ac.at/imsm/).

Nadia's research is located at the interface of marketing and information systems and focuses on radically new technologies in marketing. Her current research focuses on real-time bidding and programmatic buying. In her work, she aims to help companies make better marketing decisions and builds upon extensive industry collaborations. Nadia's research has been published in leading journals of the field (Marketing Science, International Journal of Research in Marketing, Journal of Retailing). Together with Bernd Skiera, she was one of three finalists in the “Gary L. Lilien 2011-12 ISMS-MSI Practice Prize Competition”.

Represented in the following tracks at the d3con:

  • 2015 PUBLISHER/VERMARKTER TRACK: Personnel Panel

Prof. Dr. Nadia Abou Nabout and many more register for the d3con now!