Stefan Zarnic

BVDW / BCN

Chairman of the focus group programmatic advertising of the BVDW, CEO Burda Community Network GmbH

As CEO, Stefan Zarnic is among others responsible for digital themes and strategies in the multichannel context at Burda Community Network, the central marketer of Hubert Burda Media. Bevor that, he was head of the publisher management department at InteractiveMedia CCSP GmbH and managed the programmatic added value at the publisher portfolio. As VP Audience & Network he established the premium publisher platform of InteractiveMedia.

Represented in the following tracks at the d3con:

2017 ADVERTISER TRACK: Doing instead of waiting - this is what responsible brand promotion looks like!
2016 PUBLISHER/VERMARKTER TRACK: Germany as Pioneer for Transparency and Quality (BVDW)
2016 PUBLISHER/VERMARKTER TRACK: RTA outside the display world
2013 PUBLISHER/VERMARKTER TRACK: Discussion: Are new technologies leading to a cannibalization of premium sales through ad trading?
2013 PUBLISHER/VERMARKTER TRACK: Publisher Panel: 2013 thoughts and positions about SSPs and Yield Optimization