Volker Ballueder

Volker is an expert in digital marketing, in particular programmatic marketing, and social media and data. He is currently VP Client Success and herewith responsible for the Analytics and Operations division of all international regions at Rocket Fuel. Prior to Rocket Fuel, Volker was involved with project work in the programmatic media sector (for agencies) and has established an industry-respected real-time bidding (RTB) provider (mexad/DataXu) in Great Britain. There he was leader of the English and international sales team, the account management team and the service team. Furthermore, he has had a decisive influence on the company's success throughout Europe. Volker's early career was dominated by search marketing and agency roles, in which he developed digital marketing strategies for leading brands. Volker is a frequent speaker/presenter at leading marketing and advertising events such as IMedia, Future of TV Advertising, New Video Frontiers, OMMA RTB, Admonsters, Ad Trader etc.