Lothar Krause
VEVE
Lothar Krause is Vice President Europe at the media tech company Affinity and is responsible for the further expansion of the successful VEVE and Siteplug brands. He has held various management and marketing positions since the early 2000s and has made a name for himself in the industry.
As a guest speaker and moderator, Lothar can be found at universities and conferences. In recent years, he has discussed the development of the digital out of home channel at D3CON and other events.
Lothar has been following the development of programmatic advertising as a pioneer in Germany since 2010. In addition to previous positions at eBay, zanox (AWIN), zalando, sociomantic and Opinary, the business administration graduate shares his knowledge as a consultant and advisor with companies such as ID5, sourcepoint, adsquare, Sage+Archer and others.
Lothar is convinced that programmatic sales will continue to rise and that the full potential is far from being exploited.
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