Lothar Krause

Opinary

Lothar Krause is co-CEO of the Berlin-based media tech startup Opinary. He has been working in various marketing and management fields since the beginning of the century. Lothar has been following the development of programmatic advertising as a pioneer in Germany since 2010. In addition to previous positions at eBay, zanox, zalando and sociomantic, the graduate in business administration shares his knowledge as a consultant and advisor with companies such as ID5, sourcepoint, adsquare, Sage+Archer and others. As a guest speaker and moderator, you can meet him at universities and conferences. In his role at Opinary, Lothar follows his belief that the revenue of programmatic will continue to grow and is far from reaching its full potential.

Represented in the following tracks at the next d3con:

2025 MAIN STAGE - Advertisers Day: Digital Billboards, Real Results - Unlocking the Power of Programmatic Advertising in DOOH

Represented in the following tracks at the d3con:

2024 MAIN STAGE: DOOH - The future of OOH advertising
2023 MAIN STAGE: DOOH – Status Quo and what’s next?
2023 MAIN STAGE: Leading DOOH Advertisers
2022 MASTERCLASSES II: Digital Out of Home 2022 – New Potential for the Advertising Industry
2022 STAGE II: Leading DOOH Advertisers
2021 MAIN STAGE: Creativity, campaigns and technology: Reality and visions in the area of Lufthansa Marketing Communication
2019 STAGE II: Data Protection Panel
2019 WORKSHOPS: Online Marketing Clinic – Ask the Experts!
2012 TRACK 1: Best practice RTB: Experiences from 3 leading entrepreneurs
2011 MAIN: RTB Ecommerce: Wie Sociomantic für seine Kunden über Real Time Bidding profitable Umsätze generiert