11th & 12th March 2025 in Hamburg

Joost van Treeck

Joost van Treeck

Joost van Treeck

Hochschule Fresenius

Joost van Treeck is Full Professor of Consumer Psychology and Dean of Studies at Hochschule Fresenius in Hamburg. He studied industrial engineering and switched later to psychology. His main field of research is the systemic prediction of human behavior. Aside from his academic career, Joost van Treeck spent several years as conceptioner and strategist at Jung von Matt, inventing psychological customer relationship tools for Mercedes Benz. In 2011 he developed the first psychographic targeting system for BMW in a cooperation with Serviceplan Group. The results were measurably effective psychographic targeting systems first used in large-scale campaigns for MINI in 2017.

Represented in the following tracks at the d3con:

  • 2021 MASTERCLASSES II: Psychographic Influencer Targeting: When dynamite and eyeliner make a perfect match.

  • 2019 UNI I:

Joost van Treeck and many more register for the d3con now!