Konrad Dobschuetz
Pfizer
Konrad Dobschuetz works as Commercial Director in Upjohn, a Pfizer division. Before joining Pfizer he has looked after large scale digital transformation projects for international companies such as Canon and GE Healthcare. In Pfizer so far he has created new tools and approaches of talking better to customers online, chief among which is Programmatic display. Konrad is also known as technology philosopher and futurist, asking difficult questions and always trying new things. To that respect, Blockchain and AI have been on his radar for some time as the technology looks to offer solutions to issues with RTB chain and the more real problems of the world.