Andrea Malgara

Dr Andrea Malgara, born in 1965, has been a member of the holding company of the Mediaplus Group, a subsidiary of the Serviceplan Group, since October 2011, where he is responsible for internationalization, research and new business as Managing Director. Mediaplus is the largest independent and partner-managed media agency in Germany - it recently increased its billing volume by 14 percent to almost 2 billion euros gross.

Previously, Andrea Malgara was Managing Partner of Sky marketer Premium Media Solutions since 2010 and before that Marketing Manager and Managing Director of ProSieben-Sat.1 marketer SevenOne Media for more than 15 years.

The native Italian has given speeches, presentations and lectures on the challenges of digitalization, digital television, the future of advertising, branding or the legal framework and the future of media at the Catholic University of Milan, the Bavarian Academy of Advertising in Munich and at EGTA University in Brussels, as well as at the Telemesse, the German Advertising Congress, the IFA, Best Brands, the EU Commission and the EU Parliament. He has also taken part in panel discussions with CEOs and board members of advertisers, media and media agencies, including at the Medienforum NRW, the Medientage and the Burda Media Digital Lifestyle Day.