Andreas Billker

Kelloggs Deutschland

Together with his team at Kellanova, Andreas Billker is responsible for integrated market and brand activation for Pringles and Cheez-It. His operational and strategic focus centers on high-impact omnichannel concepts that seamlessly connect culture and gaming platforms with modern channels like Connected TV (CTV) and the point of sale. In doing so, he drives the precise alignment of emotional brand storytelling, retail shopper activation, and measurable sales success. At d3con, Billker shares field-tested approaches on how targeted activation marketing and CTV deployment within an occasion-based marketing model generate real business impact

Represented in the following tracks at the next d3con:

2027 MAIN STAGE - Conference Day: CTV & Beyond: How Do We Measure Video in a Fragmented World?

Represented in the following tracks at the d3con:

2025 STAGE II: Game On: Innovative approaches for brands to conquer the global gaming community
2024 MAIN STAGE: How brands can effectively reach the global gaming community
2023 MAIN STAGE: Programmatic in the Metaverse
2022 MAIN STAGE: The Future of CTV
2021 STAGE II: From linear TV to the digital moving image