Henrik Lauritzen

Henrik Lauritzen is CEO and Co-founder of AudienceProject, a technology-based market research company founded in Denmark and operational worldwide. Henrik is the former CTO of AudienceProject and has a background in market research from a previous position as Senior Consultant in the research and insights management solutions company Epinion. In 2010, Henrik co-founded AudienceProject with the purpose of improving market research in the digital age by combining traditional market research with technology, big data and machine learning. Since the foundation of the AudienceProject, Henrik has managed to grow the company from a small start-up to a medium-sized scale-up with more than 50 employees in four different countries across Europe. Henrik is a true pioneer within the digital media industry, constantly driving the company in inventing, engineering and delivering new and ground-breaking tools and services, enabling businesses to get the most value from their advertising spend or inventory.