Bastian Luetz

Bastian Lutz is a seasoned marketing communications expert with over 18 years of experience in the media agency world. He currently works at EssenceMediacom, where he is focused on delivering integrated, effective, and sustainable marketing strategies, with a strong emphasis on overcoming the outdated divide between traditional and digital advertising.

After training in film and television production and earning a degree in marketing communication, Bastian has excelled in various roles, including planning, consulting, new business, and strategy. Bastian’s work revolves around helping brands develop marketing strategies rooted in substance, research, and measurable impact, while fostering a workplace built on trust, autonomy, and freedom.