Benjamin Schulz-Adamos

Benjamin Schulz-Adamos has been part of OBI Group Holding for more than seven years and, as Head of Media & Programmatic Advertising, is responsible for the strategic direction and further development of programmatic advertising and digital media activities. In his previous roles at DIY expert OBI, he was in charge of media planning, analytics and digital marketing, among other things, and made a significant contribution to the data-driven optimisation of the advertising strategy. Prior to this, he gained extensive experience in media and sports marketing at Axel Springer Media Impact, where he was responsible for marketing the BILD digital group and relevant sports/moving image formats, among other things.