Britta Werner

Britta Werner is Head of Media at AIDA Cruises, where she is responsible for the strategic management of national and international media activities with a clear focus on data-driven performance and measurable business success. With her many years of experience in media strategy, planning, and digital marketing—including leading roles in the retail and tourism sectors—she is one of the proven experts for effective, cross-channel media strategies. At d3con, she will share practical insights into data-driven media decisions and best practices from one of the most demanding performance marketing environments.