Carina Morales

Carina Morales is the Head of Brand Activation at Kleinanzeigen. With over 18 years of experience on both the agency and client sides, she builds brands that don’t just look great, but deliver real business impact. Using her 360° "Streaming Marketing" approach—defined as fluid, interconnected, and data-driven—she drives growth across C2C, B2C/B, and E-commerce sectors. At Kleinanzeigen, she first modernized the brand through a new positioning and corporate identity alongside award-winning campaigns and measurable success; she now holds long-term responsibility for the successful positioning of the Kleinanzeigen brand.