Dr. Natascha Volk

Dr. Natascha Volk has been working as Head of Tech & Data Strategy at TRKKN since January 2024, where she is responsible for the development and implementation of data-driven strategic solutions across EMEA. Previously, she was Director of Analytics, Data & Technology at CROSSMEDIA, where she built and led the Digital Analytics division. An economist by training, she brings extensive experience from the agency market as well as a diverse background spanning retail (C&A), market research (Crossresearch), nonprofit (GIZ), academia (University of Göttingen), and technology (IBM). Additionally, she is professionally passionate about advocating for women in tech careers.