Eva Adelsgruber

Eva Adelsgruber is Managing Director of DeutschlandCard, where she is driving the transformation of the former loyalty provider into a high-performance, cross-retailer commerce media platform. The platform enables brands and retailers to efficiently reach consumers along the entire shopping journey—from initial engagement to conversion—by leveraging comprehensive, cross-merchant shopper insights. In parallel, she and her team are consistently evolving the B2C product into a smart shopping assistant that delivers relevant added value to users on a daily basis. As a founder and managing director, Eva Adelsgruber brings many years of experience in transforming and scaling companies in the media, telecom, and tech industries. She is regarded as an expert in data-driven marketing, sales, and commerce media. Prior to joining DeutschlandCard, she held C-level positions at companies including Serviceplan (Plan.Net / Mediaplus), ProSiebenSat.1 Media, and various digital agencies, and worked as a consultant at KPMG as well as in her own consulting firm for clients such as Siemens, Vodafone, Telefónica, and Deutsche Telekom.