Fabian Nguyen

Fabian Nguyen is Managing Partner Data Science at Annalect (part of Omnicom Media Group Germany) and has been responsible for the development of data- and AI-driven solutions along the digital value chain since 2021. He is also the central expert for artificial intelligence within the entire OMG Germany. His focus is on the strategic use of AI and data to optimize marketing processes and achieve measurable business success. 

Previously, as a manager at the management consultancy Batten & Company (part of BBDO), he headed the Customer Analytics Practice and advised companies on the data-based optimization of their marketing and brand strategies. Fabian studied psychology with a focus on market and advertising psychology and became involved with artificial intelligence, language and advertising at an early stage - including in his bachelor's thesis on modeling advertising effects in social networks as a function of language.