DR. Julia Vogel

Dr. Julia Vogel has headed data analytics at DeutschlandCard GmbH, one of Germany's largest media commerce platforms, since 2021. Together with her team, she has overseen all aspects of data driven marketing, including the development of AI models for personalized targeting and the creation of comprehensive live dashboards. Julia Vogel has a doctorate in economics with a specialty in media management. She has gathered extensive experience in data science methods as well as in the design of CRM strategies and implementation of automated marketing campaigns. She focuses on finding data-based solutions to business issues and discernably increasing the company's success rate. Prior to her current role, she gained valuable experience as a data analyst and strategic marketing consultant in various industries, including higher education and healthcare management.