Julian Wicht

Julian Wicht is Vice President Marketing & Sales and a member of the executive board at DeutschlandCard, a cross-retailer commerce media platform. Together with his teams, he develops impactful go-to-market and growth strategies while driving the strategic expansion of the company’s B2B business with retail and brand partners. Since 2010, he has been responsible for the strategic development of DeutschlandCard’s marketing and eCommerce business, and since 2025 he has also led the Sales division, with a focus on sustainable partnerships and measurable value creation for advertising clients. Prior to this, he held senior leadership roles at Payback, the Gothaer Group, HP, Motorola, and Dell. Julian Wicht stands for data-driven growth strategies at the intersection of marketing, commerce, and technology. He combines strong KPI orientation with operational excellence and a clear focus on efficiency and sustainable business impact across both B2C and B2B environments.