Dr. Kai-Marcus Thäsler

Bundesverband Aussenmedien e.V.

Kai’s professional roots lie in journalism: after positions in television and print media, he became a founding member of ntv, where he served, among other roles, as Head of Magazines, Head of Talk Shows, and Head of News, before becoming Editor-in-Chief of ntv.de and CNN.de. For Ströer, he built Public Video, the world’s largest DOOH channel in railway stations and shopping malls. He subsequently became CEO of Posterscope, the OOH agency of the Dentsu Group, before accepting a professorship in Digital Marketing at the end of 2019 and taking over as Managing Director of B|A|M Bundesverband Außenmedien (formerly FAW).