Kerstin Lachmann

Kerstin Lachmann is Managing Director of OMD in Hamburg and an experienced driver of innovation in the media industry. 

Before joining OMD in 2023, she served as a member of the executive board at Mindshare, a subsidiary of WPP, where she established the Business Development & Strategy division. For over six years, she was responsible for new business, strategy, transformation, and innovation.

As a recognized media expert with deep business acumen and comprehensive marketing expertise, her focus lies particularly on the strategic advancement of advertisers and agencies in dynamic transformation processes, with innovation and digitalization being central drivers of sustainable success.