Kristina Flegel

Kristina is a Senior Digital Analyst at congstar, where she is responsible for the strategic and operational development of marketing and media analytics. Her focus lies on innovativ solutions for measuring advertising effectiveness – particularly through the implementation of Media Mix Modeling and the use of machine learning and AI-driven analyses to enhance marketing effectiveness and efficiency.

With over 18 years of experience in marketing, Kristina brings deep expertise in digital analytics as well as a strong understanding of traditional marketing. She combines data-driven thinking with a keen sense for brand management and communication – and is passionate about shaping the future of marketing analytics.