Lars Zirpins
Weleda
Lars Zirpins is Weleda's Chief Marketing Officer and brings extensive expertise in the areas of brand management, innovation and marketing thanks to over twenty years of NIVEA experience. He brings a passion for sustainable and holistic approaches that fit perfectly with Weleda's philosophy. Under his leadership, the company is currently shaping the future direction of the Weleda brand. Lars Zirpins has lived in Sweden, Germany, Italy and Switzerland and is based in Hamburg.