Laura Hentschel

Laura Hentschel joined the management team at It Works Group in October 2025, where she is responsible for programmatic and digital media. She began her career at the independent public media agency group in 2017, initially as a team leader and then, from 2019, as a member of the management team for programmatic and digital media at Digital Works. 

Born in Bremen, she studied business administration, was responsible for marketing at a retailer, and then founded an agency for real estate marketing. As a manager, she combines entrepreneurial expertise with a deep understanding of digital media and data-driven communication. As a speaker, she is also involved in industry associations and at trade fairs for the further development of digital outdoor advertising. Translated with DeepL.com (free version)