Lena Wouters

As Head of Brand & Communications Strategy at the technology company Körber, Lena Wouters shapes besides the overarching strategy also the measurement of brand and communications performance — while driving the digitization and AI agenda of brand and communications forward alongside her team. She is also a co-author of the business books “Erfolgsfaktor CommTech” and “Mastering CommTech”, and an active member of the steering committee of the CommTech Initiative. Prior to joining Körber, she held roles at various owner-managed communications consultancies and worked as an independent consultant on a wide range of business-critical corporate communications projects.