Louisa Lerdo
Tabbler
Louisa Lerdo has made a name for herself in the FMCG sector at a young age. After stints at Tchibo and Roland Berger, the youngest graduate of the ESADE MBA program in Barcelona is now on a mission to shape the future of brand engagement. With Bertelsmann's subsidiary "tabbler," she knows how to win consumers' hearts: through playfulness. Branded mobile games as a new category have the potential to become the state of the art in marketing.