Markus Caspari

Markus Caspari is Head of Performance Marketing at Dentsu & iProspect. His focus as a leader and consultant is the strategic, holistic perspective on global digital marketing platforms and the associated trends, as well as the resulting consequences and options for action for companies.

Accordingly, he specializes in Retail Media & E-Commerce, Social Media, Search and Programmatic Advertising and the far-reaching implications of AI for these areas and marketing as a whole.

He is particularly passionate about holistic, data-driven digital marketing planning that considers branding and performance aspects in a holistic strategy. 

He is also a speaker at conferences and podcasts and is a regular author for the both publications F.A.Z. Digitalwirtschaft and entailment. He has written numerous articles for publications including W&V, Horizont, OMR and Meedia.

In addition, he has many years of marketing teaching experience at various universities, including Darmstadt University of Applied Sciences (1. Performance Marketing. 2. Social Media Marketing), IHK Darmstadt (Marketing & Trends) and DHBW Mannheim & Stuttgart (Retail Media & Amazon Advertising).