Melanie Weber

Melanie Weber is Lead Media Strategy at Breuninger, one of Europe's leading premium and luxury retailers. In her role, she is responsible for the strategic planning and steering of all brand-building paid media activites for the Breuninger brand across all relevant online and offline channels.

Her work focuses on developing integrated, data-driven media strategies that strengthen brand awareness and preference, effectively contributing to new customer acquisition and thereby driving brand growth. Together with her team, she tailors these strategies to the specific needs of different markets, campaigns and target audiences and defines the optimal media mix as well as the most effective budget allocation for branding and drive-to-store campaigns.