Michael Bietenhader

Michael Bietenhader heads the consulting business at nexum in the position of Executive Director. nexum AG is one of the DACH region's leading owner-managed digital consultancies and agencies. Michael is also the owner of MilesAhead AG, a consultancy firm that specialises in digitalisation, CRM and loyalty marketing.

Prior to this, the economics graduate held various management positions in retail. Most recently, he spent many years as Head of Digital, CRM and Data Analytics at Coop Genossenschaft in Basel. In this role, Michael was responsible for the Coop Supercard, Switzerland's largest customer loyalty programme.

The renowned marketing strategist has more than 20 years of experience in marketing, digitisation, CRM and customer loyalty, is a lecturer at various Swiss universities, a startup mentor, a member of the board of directors of Brauerei Unser Bier AG and host of the Loyalty Talk podcast.