Moonie Zhu

eTOC

Moonie is a Germany-based entrepreneur, China commerce strategist, author, and keynote speaker. Having spent half her life in China and half in Germany, she brings a unique firsthand understanding of both markets and cultures. With more than 16 years of experience in marketing, e-commerce, and business strategy, she helps international brands succeed in China and Chinese companies expand globally as Co-Founder of eTOC Group. She is widely recognized for translating China's innovation and commerce trends into actionable insights for Western business leaders.