Olaf Peters-Kim

Welect

Olaf Peters-Kim is the CEO and co-founder of Welect, based in Düsseldorf. Previously, he served as CFO at Mediacom for ten years and held various leadership positions at Grey Global Group. With Welect, he pursues the vision of Choice-Driven Advertising: users choose which ads they want to see, while advertisers and publishers benefit from increased ad effectiveness and innovative monetization models. Welect's clients include renowned companies such as Audi, Deutsche Telekom, and Apple, as well as leading publishers like Spiegel and T-Online.