Rik Strubel

Rik Strubel is an international marketing executive, founder, and entrepreneur with over 20 years of experience in brand and digital transformation across the US, Italy, the UK, and Germany. He led the return to growth of Axe/Lynx, transformed Henkel Beauty Care into a more data‑driven, brand‑focused business, and positioned Westwing as a leading premium interior e‑commerce player in Europe. Today, he is Chief Marketing Officer (CMO) of the DOUGLAS Group, responsible for the Group-wide marketing strategy, retail brand development, and the omnichannel brand experience of Europe’s leading premium beauty retailer, including CRM & analytics, and retail media.