Sandra Kühn

Sandra Kühn is responsible for Purina Shopper Activation at the retailers Rossmann, dm, REWE and Edeka.

Her focus is not only on strategic planning, but also on the effective implementation of shopper activations that concentrate on the retail media portfolio of the respective retailers. The aim is not only to strengthen the brand presence at the respective retailer, but also to enrich the shopper's shopping experience. In recent years, innovative approaches with first mover test & learn cases have led to a number of successes, including a nomination for the German Media Award 2024 in the “Media Idea of the Year - Retail Media” category.