Sönke Schlüter

Otto

As Expert Marketing Mix at OTTO, Sönke Schlüter has been part of the marketing team since 2016. Previously, he gained extensive experience as a media consultant at an agency, where he managed OTTO as a client. After moving to the corporate side, he was initially responsible for OTTO's operational campaign planning and focused on media buying, management, and campaign evaluation. Since 2019, he has been driving various marketing projects. His key areas of expertise include marketing mix modeling, media strategy and buying, and sustainability in media bookings.