Sophia Dech

Breuninger

Sophia Dech is Lead Expert Performance Marketing at Breuninger, one of the leading premium and luxury retailers in the German-speaking region. In her role, she is responsible for the data-driven planning and execution of programmatic advertising strategies as well as optimizing digital marketing activities across the entire customer journey.

With a focus on effectively leveraging channels within a full-funnel approach, she brings extensive expertise gained from both corporate and agency-side experience.