Eva Schmidt

Dr. Eva Schmidt is Director Data & Analytics at DeutschlandCard, a cross-partner commerce media platform. She oversees the Analytics, Data Engineering, and CRM functions, driving the strategic evolution of the company’s data infrastructure, leading all analytical initiatives, and shaping data-driven CRM across the entire member lifecycle. In this role, she ensures that DeutschlandCard’s extensive data assets are translated into actionable shopper insights, precise targeting strategies, and effective cross-partner campaigns, forming the foundation for data-driven decision-making across marketing, sales, and product development. Her focus is on turning complex data into tangible, measurable value for advertisers and members alike.