16th & 17th March 2027 in Hamburg
16th & 17th March 2027 in Hamburg Contact: info@d3con.de or (040) 537 99 11 35

Leonie Mauerhoefer

Leonie Mauerhoefer

Leonie Mauerhoefer

Fressnapf | Maxi Zoo

Leonie Mauerhoefer is Senior Lead Corporate Media at Fressnapf | Maxi Zoo, responsible for the group-wide media strategy and central processes across 14 European markets. She combines strategic expertise with technological understanding and strong operational execution, always focused on transparency, efficiency, and data-driven decision-making. A core pillar of her work is translating complex data into clear, business-relevant recommendations through Media Mix Modeling and agile Unified Measurement solutions to sustainably optimize media efficiency, budget allocation, and growth.

Represented in the following tracks at the d3con:

  • 2026 MASTERCLASSES II: From Static to Agile: How Fressnapf & Google Are Revolutionizing Marketing Management with MMMs
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Leonie Mauerhoefer and many more register for the d3con now!