Leonie Mauerhoefer

Fressnapf | Maxi Zoo

Leonie Mauerhoefer is Senior Lead Corporate Media at Fressnapf | Maxi Zoo, responsible for the group-wide media strategy and central processes across 14 European markets. She combines strategic expertise with technological understanding and strong operational execution, always focused on transparency, efficiency, and data-driven decision-making. A core pillar of her work is translating complex data into clear, business-relevant recommendations through Media Mix Modeling and agile Unified Measurement solutions to sustainably optimize media efficiency, budget allocation, and growth.