Thea Klein

Thea Klein is Head of Performance Marketing at Fressnapf | Maxi Zoo, where she oversees all key growth channels – from SEA, SEO, Display and Paid Social to Affiliate and Retail Media – combining data‑driven efficiency with scalable, sustainable topline growth. Her focus lies in transforming traditional performance marketing toward incremental steering, full‑funnel orchestration, and a measurement landscape that makes online and offline effects visible across the omnichannel retail business. She drives approaches such as Media Mix Modeling (MMM) and incrementality testing, ensuring that marketing decisions are based on real, additional impact.