Tobias Wolf

Dr. Tobias Wolf is responsible for CRM, online marketing, social media & community management, and customer loyalty programs at Thalia, the market-leading bookseller in the German-speaking region. Previously, he served as Head of Consumer Engagement at Tom Tailor and as Strategy Director within a global agency network. The strategic vision focuses on the effective use of customer data to deliver a personal and context-aware experience throughout the customer relationship. By combining customer behavior, product data, user-generated content, and recommendations from booksellers, his team creates relevant experiences for Thalia’s customers—always in search of the perfect “next best read.”