d3con 2012 - Videos and presentations

Advertiser best practice: Data driven display advertising from an advertiser's view

• Florian Heinemann Project A

Methodology for Private Marketplaces

• Jay Stevens Rubicon Project

PDF Download (d3con 2012 Jay Stevens Methodology Private Marketplaces - 3.1 MB)

Best practice RTB: Experiences from 3 leading entrepreneurs

• Jens Jokschat PrimeUp
• Lothar Krause Opinary
• David Klement Quisma

Moderation: Thomas Promny PDF Download (d3con 2012 Lothar Krause Best Practice RTB - 4.7 MB) PDF Download (d3con 2012 Jens Jokschat Best Practice RTB - 2.2 MB)

Integrated Yield Optimizatioin - The ideal application of RTB today and in the future

• Kay Schneider RevenueMax

PDF Download (d3con 2012 Kay Schneider Integrierte Yield Optimierung - 1.8 MB)

Programatic buying: International success stories

• Laurent Gibb myThings

Moderation: Thomas Promny PDF Download (d3con 2012 Tanzil Bukhari Programmatic Buying - 1.7 MB)

Publishers & SSP Panel

• Thomas Mendrina IAB Europe
• Joelle Frijters Improve Digital
• Vasco Sommer mokono
• Marco Klimkeit YieldLab
• Abdelkader Barjiji Ströer

Moderation: Kay Schneider

Unternehmer-Panel: Welche unternehmerischen Chancen und Risiken stecken im Thema Data Driven Display?

• Florian Heinemann Project A
• Wolfhart Fröhlich tools4ads
• Holger Johnson
• Ulrich Hegge AppNexus
• Julian Riedlbauer Pure Equity

Moderation: Thomas Promny

Agency strategies panel

• Kolja Brosche LiveRamp / SkillProjects
• Julian Simons Mediaplus Realtime
• Dr. Bobby Mayer-Uellner Xaxis
• Erik Siekmann Digital Forward

Moderation: Jens Jokschat

Data Panel: Where are the best sources for targeting segments?

• Andreas Schwibbe Adnologies
• Alain Sanjaume eXelate
• Philipp Westermeyer OMR
• Christoph Bauer ePrivacy
• Kasper Skou Semasio

Moderation: Matthias Pantke

Data Driven Online Advertising and privacy from a legal perspective

• Christoph Bauer ePrivacy

Privacy for Mobile Apps and Mobile Advertising

• Dr. Frank Eickmeier Unverzagt von Have

Panel: EU Data Privacy Regulation – current trends and practical relevance

• Uli Heimann Annalect
• Daniel Neuhaus emetriq
• Stuart Colman AudienceScience IAB UK

Moderation: Christoph Bauer

Yield Optimization in real life: Technology and know how

• Malte Syska Malte Syska

PDF Download (d3con 2012 Malte Syska Yield Optimierung Praxis - 0.8 MB)

DSP Demand Side Platforms Panel

• Pierre Naggar Turn
• Erich Wasserman Mediamath
• Tim Finn StrikeAd
• Dino Bongartz BlackVenture
• Dominic Trigg Rocket Fuel

Moderation: Ulrich Hegge

Audience Buying from an Advertisers View

• Torsten Ahlers MediaMarktSaturn

Technische Voraussetzungen für Targeting & RTB

• Matt Probert d3media

Assessment of placement performance from a statistical perspective

• Dr. Steffen Wagner INWT Statistics
• Dr. Amit Ghosh INWT Statistics

PDF Download (d3con 2012 Ghosh Wagner Beurteilung Placement - 0.9 MB)