11th & 12th March 2025 in Hamburg
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d3con Advertisers Day

d3con Advertisers Day
The d3con Advertisers Day is for advertisers and agencies, who want to take their digital marketing to the next level.
program of the first day
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d3con Conference

d3con Conference
The d3con Conference is the main focus of the event and draws in around 1,500 attendees. This is where representatives of leading advertisers, agencies, tech vendors and publishers meet to network and talk about the latest trends shaping the industry.
program of the second day
PDF Download


11th March d3con Advertisers Day 12th March d3con Conference

11th March 2025 d3con Advertisers Day

PDF
  1. MAIN STAGE
  2. 09:20
     

    Opening

    A short welcome from the organizer.

    Gerrit Scott-Reger Gerrit Scott-Reger d3con
  3. 09:30
    Presentation

    In preparation

  1. STAGE II
  2. Presentation

    10:00 "It's the idea, stupid!" Why impact needs creativity.

    Diether Kerner Diether Kerner FischerAppelt
  1. MASTERCLASSES
  2. Presentation

    In preparation

  1. MASTERCLASSES II
  2. Presentation

    In preparation

  1. 10:30
     

    10:30 Coffee Break

  1. 11:00
    Panel discussion

    Leading Advertisers Strategy

    Leading advertisers discuss their strategies and successes on the subject of adtech and programmatic. What technologies, what strategies do they use and what successes have they achieved with them?

    Presentation:

    Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m
  1. Panel discussion

    In preparation

  1. Presentation

    In preparation

  1. Presentation

    In preparation

  2. Presentation

    In preparation

  1. 12:30
     

    12:30 Lunch Break

  1. 13:30
    Panel discussion

    Cooking Up Success: Programmatic for Digital Advertising in the Food Industry?

    Silke Reuter Silke Reuter planetao Eloy Gut Eloy Gut COLLIDE beverages & more

    Presentation:

    Gunnar Brune Gunnar Brune Tricolore Marketing
  2. 14:15
    Panel discussion

    Digital Billboards, Real Results - Unlocking the Power of Programmatic Advertising in DOOH

    Tom Laband Tom Laband adsquare

    Presentation:

    Lothar Krause Lothar Krause Opinary
  4. 15:30
    Panel discussion

    B2B-Advertisers Strategy

    Leading B2B marketing managers demonstrate and discuss their strategies and marketing technology setups.

    Presentation:

    Ina Börner Ina Börner NO DIRTY TALK
  5. 16:15
    Panel discussion

    Crafting Compelling Mobile First-Strategies Across Emerging Channels

  6. 17:00
    Panel discussion

    The power of algorithms - Can AI redefine programmatic advertising?

    Presentation:

    Björn Radde Björn Radde T-Systems International
  1. Panel discussion

    13:30 Agency managing directors panel

    How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?

    Tobias Henning Tobias Henning PIA Advertising
  2. Panel discussion

    14:15 Performance Marketing Pros

    Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?

    Stefan Matyjasiak Stefan Matyjasiak Alpha Industries Uwe Schüder (Flying Uwe) Uwe Schüder (Flying Uwe) Smilodox

    Presentation:

    Thorsten Meffert Thorsten Meffert DB Cargo
  4. Panel discussion

    15:30 d3con Creation Awards

    These leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity! 
    Who will convince the jury and earn the d3con creation Award 2025?

    Presentation:

    Eric Hall Eric Hall Halls of ...
  5. Presentation

    In preparation

    Lukas Flöer Lukas Flöer met[ads]
  6. Panel discussion

    In preparation

  1. Presentation

    In preparation

  2. Presentation

    In preparation

  3.  

    15:00 Coffee Break

  4. Presentation

    In preparation

  5. Presentation

    In preparation

  6. Presentation

    In preparation

  7. Presentation

    In preparation

11th March d3con Advertisers Day 12th March d3con Conference

11th March 2025 d3con Advertisers Day

PDF Download
09:20 MAIN STAGE:
 

Opening

A short welcome from the organizer.

Gerrit Scott-Reger Gerrit Scott-Reger d3con
09:30 MAIN STAGE:
Presentation

In preparation
10:00 STAGE II:
Presentation

"It's the idea, stupid!" Why impact needs creativity.

Diether Kerner Diether Kerner FischerAppelt
10:00 MASTERCLASSES:
Presentation

In preparation
10:00 MASTERCLASSES II:
Presentation

In preparation
10:30

Coffee Break

11:00 MAIN STAGE:
Panel discussion

Leading Advertisers Strategy

Leading advertisers discuss their strategies and successes on the subject of adtech and programmatic. What technologies, what strategies do they use and what successes have they achieved with them?

Presentation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m
11:00 STAGE II:
Panel discussion

In preparation
11:00 MASTERCLASSES:
Presentation

In preparation
11:00 MASTERCLASSES II:
Presentation

In preparation
11:30 MASTERCLASSES II:
Presentation

In preparation
12:30

Lunch Break

13:30 MAIN STAGE:
Panel discussion

Cooking Up Success: Programmatic for Digital Advertising in the Food Industry?

Silke Reuter Silke Reuter planetao Eloy Gut Eloy Gut COLLIDE beverages & more

Presentation:

Gunnar Brune Gunnar Brune Tricolore Marketing
13:30 STAGE II:
Panel discussion

Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?

Tobias Henning Tobias Henning PIA Advertising
13:30 MASTERCLASSES II:
Presentation

In preparation
14:00 MASTERCLASSES II:
Presentation

In preparation
14:15 MAIN STAGE:
Panel discussion

Digital Billboards, Real Results - Unlocking the Power of Programmatic Advertising in DOOH

Tom Laband Tom Laband adsquare

Presentation:

Lothar Krause Lothar Krause Opinary
14:15 STAGE II:
Panel discussion

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?

Stefan Matyjasiak Stefan Matyjasiak Alpha Industries Uwe Schüder (Flying Uwe) Uwe Schüder (Flying Uwe) Smilodox

Presentation:

Thorsten Meffert Thorsten Meffert DB Cargo
15:00 MASTERCLASSES II:
 

Coffee Break

15:30 MAIN STAGE:
Panel discussion

B2B-Advertisers Strategy

Leading B2B marketing managers demonstrate and discuss their strategies and marketing technology setups.

Presentation:

Ina Börner Ina Börner NO DIRTY TALK
15:30 STAGE II:
Panel discussion

d3con Creation Awards

These leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity! 
Who will convince the jury and earn the d3con creation Award 2025?

Presentation:

Eric Hall Eric Hall Halls of ...
15:30 MASTERCLASSES II:
Presentation

In preparation
16:00 MASTERCLASSES II:
Presentation

In preparation
16:15 MAIN STAGE:
Panel discussion

Crafting Compelling Mobile First-Strategies Across Emerging Channels

16:30 STAGE II:
Presentation

In preparation

Lukas Flöer Lukas Flöer met[ads]
16:30 MASTERCLASSES II:
Presentation

In preparation
16:45 STAGE II:
Panel discussion

In preparation
17:00 MAIN STAGE:
Panel discussion

The power of algorithms - Can AI redefine programmatic advertising?

Presentation:

Björn Radde Björn Radde T-Systems International
17:00 MASTERCLASSES II:
Presentation

In preparation
11th March d3con Advertisers Day 12th March d3con Conference

12th March 2025 d3con Conference

PDF
  1. MAIN STAGE
  2. 09:20
     

    Opening

    A short welcome from the organizer.

    Gerrit Scott-Reger Gerrit Scott-Reger d3con
  3. 09:30
    Presentation

    In preparation

  4. 10:30
     

    Coffee Break

  5. 11:00
    Panel discussion

    Experts Panel: Programmatic 2024

    Leading experts in the industry discuss the latest challenges and trends. 

    Martin Pichler Martin Pichler gutefrage

    Presentation:

    Julia Schössler Julia Schössler schoesslers
  6. 11:45
    Panel discussion

    From Data to Decisions - Optimizing Programmatic Campaigns through Advanced Measurement and Attribution Techniques

    Christian Bachem Christian Bachem MARKENDIENST Svenja Schick Svenja Schick Hurra.com Florian Glashoff Florian Glashoff About You

    Presentation:

    Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m
  1. STAGE II
  2. Presentation

    10:00 Publisher Keynote

  3.  

    10:30 Coffee Break

  4. Panel discussion

    11:00 Publisher Summit reloaded

    Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future? 

    Robert Blanck Robert Blanck Axel Springer National Media Christoph Rüttgers Christoph Rüttgers Kölner Stadt-Anzeiger Medien

    Presentation:

    Stefan Krüger Stefan Krüger Cocodibu
  5. Presentation

    11:45 The Emperor's Digital Clothes

    How the viewer effect, diffusion of responsibility and groupthink influence our digital campaigns. And why it takes a “devil's advocate” to stand up for media diversity.

    Norman Wagner Norman Wagner Utiq
  6. Panel discussion

    12:00 Publisher Panel

    Mark-Olaf Winter Mark-Olaf Winter SPIEGEL Media Norman Wagner Norman Wagner Utiq

    Presentation:

    Jochen Kalka Jochen Kalka schoesslers
  1. MASTERCLASSES
  1. MASTERCLASSES II
  2. Presentation

    In preparation

  3. Presentation

    In preparation

  4. Presentation

    In preparation

  5. Presentation

    In preparation

  1. 13:30
    Panel discussion

    CTV Unplugged - Exploring Programmatic Opportunities in the Connected TV Era

    Florian Lormes Florian Lormes airtango
  2. 14:15
    Panel discussion

    Listening to the Future: The Role of Programmatic in Audio and Voice Advertising Evolution

    Carolin Heise Carolin Heise Spotify Christian Schalt Christian Schalt RTL Radio Deutschland

    Presentation:

    Nils Kopnarski Nils Kopnarski NO DIRTY TALK
  3. 15:00
     

    Coffee Break

  4. 15:30
    Panel discussion

    In preparation

    Presentation:

    Cosma Nouschirvan Cosma Nouschirvan PwC
  5. 16:15
    Presentation

    d3con Innovation Award 2025

    Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!

  6. 17:00
    Panel discussion

    Summary Panel d3con 2025

    Presentation:

    Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m
  7. 17:45
    Presentation

    d3con Speaker Awards Ceremony

  1. Panel discussion

    In preparation

  2. Panel discussion

    14:15 Global Markets Experts

    Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?

    Celeny Da Silva Celeny Da Silva MarketMakers
  3.  

    15:00 Coffee Break

  4. Presentation

    15:30 Data Best Practice

    Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.

    Presentation:

    Oliver Busch Oliver Busch Author - Angel - Advisor
  5. Panel discussion

    16:15 Guide to data protection and compliance in marketing

    Ulrich Hegge Ulrich Hegge European netID Foundation Dirk Freytag Dirk Freytag Content Pass

    Presentation:

    Christian Bachem Christian Bachem MARKENDIENST
  6. Panel discussion

    17:00 Live Podcast

  1. Presentation

    16:15 Publisher Experts Fireside Chat

    Presentation:

    Alexander Schott Alexander Schott MediaMarktSaturn | Admanagerforum
11th March d3con Advertisers Day 12th March d3con Conference

12th March 2025 d3con Conference

PDF Download
09:20 MAIN STAGE:
 

Opening

A short welcome from the organizer.

Gerrit Scott-Reger Gerrit Scott-Reger d3con
09:30 MAIN STAGE:
Presentation

In preparation
10:00 STAGE II:
Presentation

Publisher Keynote

10:00 MASTERCLASSES II:
Presentation

In preparation
10:30 MAIN STAGE:
 

Coffee Break

10:30 STAGE II:
 

Coffee Break

10:30 MASTERCLASSES II:
Presentation

In preparation
11:00 MAIN STAGE:
Panel discussion

Experts Panel: Programmatic 2024

Leading experts in the industry discuss the latest challenges and trends. 

Martin Pichler Martin Pichler gutefrage

Presentation:

Julia Schössler Julia Schössler schoesslers
11:00 STAGE II:
Panel discussion

Publisher Summit reloaded

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future? 

Robert Blanck Robert Blanck Axel Springer National Media Christoph Rüttgers Christoph Rüttgers Kölner Stadt-Anzeiger Medien

Presentation:

Stefan Krüger Stefan Krüger Cocodibu
11:00 MASTERCLASSES II:
Presentation

In preparation
11:30 MASTERCLASSES II:
Presentation

In preparation
11:45 MAIN STAGE:
Panel discussion

From Data to Decisions - Optimizing Programmatic Campaigns through Advanced Measurement and Attribution Techniques

Christian Bachem Christian Bachem MARKENDIENST Svenja Schick Svenja Schick Hurra.com Florian Glashoff Florian Glashoff About You

Presentation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m
11:45 STAGE II:
Presentation

The Emperor's Digital Clothes

How the viewer effect, diffusion of responsibility and groupthink influence our digital campaigns. And why it takes a “devil's advocate” to stand up for media diversity.

Norman Wagner Norman Wagner Utiq
12:00 STAGE II:
Panel discussion

Publisher Panel

Mark-Olaf Winter Mark-Olaf Winter SPIEGEL Media Norman Wagner Norman Wagner Utiq

Presentation:

Jochen Kalka Jochen Kalka schoesslers
13:30 MAIN STAGE:
Panel discussion

CTV Unplugged - Exploring Programmatic Opportunities in the Connected TV Era

Florian Lormes Florian Lormes airtango
13:30 STAGE II:
Panel discussion

In preparation
14:15 MAIN STAGE:
Panel discussion

Listening to the Future: The Role of Programmatic in Audio and Voice Advertising Evolution

Carolin Heise Carolin Heise Spotify Christian Schalt Christian Schalt RTL Radio Deutschland

Presentation:

Nils Kopnarski Nils Kopnarski NO DIRTY TALK
14:15 STAGE II:
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?

Celeny Da Silva Celeny Da Silva MarketMakers
15:00 MAIN STAGE:
 

Coffee Break

15:00 STAGE II:
 

Coffee Break

15:30 MAIN STAGE:
Panel discussion

In preparation

Presentation:

Cosma Nouschirvan Cosma Nouschirvan PwC
15:30 STAGE II:
Presentation

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.

Presentation:

Oliver Busch Oliver Busch Author - Angel - Advisor
16:15 MAIN STAGE:
Presentation

d3con Innovation Award 2025

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
16:15 STAGE II:
Panel discussion

Guide to data protection and compliance in marketing

Ulrich Hegge Ulrich Hegge European netID Foundation Dirk Freytag Dirk Freytag Content Pass

Presentation:

Christian Bachem Christian Bachem MARKENDIENST
16:15 MASTERCLASSES:
Presentation

Publisher Experts Fireside Chat

Presentation:

Alexander Schott Alexander Schott MediaMarktSaturn | Admanagerforum
17:00 MAIN STAGE:
Panel discussion

Summary Panel d3con 2025

Presentation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m
17:00 STAGE II:
Panel discussion

Live Podcast

17:45 MAIN STAGE:
Presentation

d3con Speaker Awards Ceremony



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