d3con 2017 - Videos and presentations

How digital advertising worked for the US 2016 presidential campaign

• Molly Schweickert Cambridge Analytica

Moderation: Thomas Promny

Panel of experts: Programmatic 2017

• Sacha Berlik The Trade Desk
• Angela Kim Ferrero
• Andreas Schwabe Boston Consulting Group
• Christian Meyer müller media
• Sabrina Büchel BurdaForward

Moderation: Ralf Scharnhorst

Adblocker Panel

• Oliver von Wersch nxt statista
• Joachim Schneidmadl virtual minds
• Christian Dommers Eyeo
• Dominik Reisig AdDefend
• Michael Jaschke glomex
• Daniela Tollert GroupM

Moderation: Susanne Gillner

International Experts Panel

• Aylin Demiral Sociomantic Labs
• Mark Forster Adello
• Katie Erbs Google
• John Wittesaele Xaxis
• James Brown Rubicon Project
• Ryan Cook Teads

Moderation: Alison Fennah PDF Download (d3con 2017 International Experts Panel - 2.3 MB)

• Samuel Schenk Fashionette
• Carsten Lackner Digital Marketing Expert
• Alexander Gärtner DER Touristik Online
• Dagmar Wallat GFN
• Kristin Marhoffer Mercedes-Benz Consulting

Moderation: Prof. Dr. Jürgen Seitz PDF Download (d3con 2017 Top Brands Advertisers Strategy Dagmar Wallat - 3.9 MB)

Founders' Panel

• Frederike Voss orbyd
• Jan Möllendorf DEFACTO X
• Manuel Hinz CrossEngage
• Marie-Claire Raden Tectumedia
• Timo Hagenow Yieldlove
• Marc Pabst twiago

Moderation: Juliane Paperlein

Programmatic Everywhere

• Raimund Bau So1
• Jan Poelmann Teads
• Frank Vogel Gruner + Jahr
• Tobias Hefele Kinetic Worldwide
• Dr. Jens Mittnacht SevenOne Media
• Sumi Chumpuree - Reyntjes Spotify

Moderation: Jochen Schlosser

Doing instead of waiting - this is what responsible brand promotion looks like!

• Stefan Zarnic BVDW / BCN
• Julian Simons Mediaplus Realtime
• Ulrich Hegge AppNexus

Moderation: Leif Pellikan

My Adblocker stays on

• Thorsten Schröder modzero

Moderation: Julia Schössler

The Creative Challenge 2017

• Alexander Ewig AIDA Cruises
• Anne Stilling Vodafone D2
• Tom Alby Interone
• Prof. Dr. Jürgen Seitz HDM Stuttgart
• Matthias Maurer LA RED
• Volker Ballueder Rocket Fuel

Moderation: Oliver Busch PDF Download (d3con 2017 Creative Challange Mediamarkt - 85.6 MB)

Innovation Track

• Raimund Bau So1
• Dr. Jürgen Galler 1plusX
• Julian Craemer uptain
• Julian Schroll Singular Labs

Moderation: Julia Schössler PDF Download (d3con 2017 Innovation Track Raimund Bau - 2.2 MB) PDF Download (d3con 2017 Innovation Track Julian Schroll - 4.0 MB) PDF Download (d3con 2017 Innovation Track Julian Craemer - 0.8 MB) PDF Download (d3con 2017 Innovation Track Dr Juergen Galler - 1.3 MB)

The Beauty & the Beast – Programmatic Multichannel needs TV

• Matthias Ehrlich ehrlich//strategies

Moderation: Julia Schössler

Quality Challenge

• Torben Heimann mediarithmics
• Jan Heumüller Ogury
• Michael Heine .companion
• Julius Müller Zenithmedia

Moderation: Raoul Fischer

Technology Provider Challenge

• Dino Bongartz BlackVenture
• Jochen Schlosser Adform
• Amir Habil ThyssenKrupp
• Johann Freilinger SAP
• Bert Bröske Oracle Marketing Cloud
• Volker Wieskötter Salesforce

Moderation: Patrick von der Gönna

Agency and Service Provider Challenge

• Viktor Zawadzki MediaMath
• Sena Berglar Echte Liebe
• Richy Ugwu Unea
• Thomas Zant adverserve
• Robert Günther Facebook
• Oliver Gertz Bain & Company
• Florian Heinemann Project A

Moderation: Jens Jokschat

Market & investors panel

• Sven Schmidt ICS Internet Consumer Services
• Hannes Weißensteiner Artefact
• Alexander Gösswein Criteo
• Christopher Vogt BillFront

Moderation: Dino Bongartz

Future for publishers

• Florian Heinemann Project A
• Ulrich Hegge AppNexus
• Daniel Neuhaus emetriq
• Mark-Olaf Winter SPIEGEL Media
• Stefan Betzold Axel Springer
• Lasse Nordsiek Equativ

Moderation: Sebastian Sachs

Header bidding Aftermath

• Serhan Günes eBay Kleinanzeigen

Moderation: Dino Bongartz

The year of the Data Driven Marketing: turn insights into actions

• Alex Timbs AOL
• Fritz Heymann AOL
• Markus Frank Oath

Moderation: Sarah Kurzrock PDF Download (d3con 2017 The Year Data Driven Marketing Insights Into Actions Aol - 29.8 MB)

• Prof. Dr. Jürgen Seitz HDM Stuttgart

Moderation: Thomas Promny PDF Download (d3con University 2017 Keynote Juergen Seitz - 51.8 MB)

• Leif Pellikan BVDW

Moderation: Ralf Scharnhorst PDF Download (d3con University 2017 So Funktioniert Die Digitale Werbewirtschaft Leif Pellikan - 37.5 MB)

• Ralf Scharnhorst Scharnhorst Media, m42m

Moderation: Leif Pellikan

• Jens Jokschat PrimeUp
• Christian Ulitzka Unidesq
• Felix Janzen InnoGames
• Carsten Becker Omnicom Media Group Germany
• Mario Widmann Janssen

Moderation: Ralf Scharnhorst

• Andreas Rau Facebook

Moderation: Silke Steffan

• Christian Sauer Webtrekk
• Mario Szirniks Exactag

Moderation: Deike Flemming PDF Download (d3con University 2017 Exactag Mario Szirniks - 0.4 MB)

• Volker Ballueder Rocket Fuel

Moderation: Deike Flemming PDF Download (d3con University 2017 Momente Marken Konsumenten Volker Ballueder - 16.3 MB)

• Ragnar Kruse Smaato

Moderation: Deike Flemming PDF Download (d3con University 2017 Erfolgsrezepte Fuer Den In App Wandel Ragnar Kruse - 18.9 MB)

Was kann der First Party Daten-Schatz

• Daniel Skoda adlicious

Moderation: Silke Steffan PDF Download (d3con University 2017 First Party Daten Schatz Daniel Skoda - 69.6 MB)

• Michael Kornobis ProSiebenSat.1

Moderation: Sarah Kurzrock PDF Download (d3con University 2017 Programmatic Advertising Michael Kornobis - 8.3 MB)

• Melanie Hughes Q division

Moderation: Sarah Kurzrock PDF Download (d3con University 2017 Buying Intent Melanie Vogelbacher - 8.4 MB)

• Christina Piel MediaCom
• Michael Siegler tisoomi

Moderation: Sarah Kurzrock PDF Download (d3con University 2017 Adblocker Christina Piel Michael Siegler - 2.4 MB)

TBD

• Dr. Amit Ghosh INWT Statistics
• Dr. Steffen Wagner INWT Statistics

Moderation: Ralf Scharnhorst PDF Download (d3con University 2017 Daten Im Adverstising Amit Ghosh Steffen Wagner - 0.8 MB)